Home Care Marketing Services:

Need more clients or care workers?

Home Care Marketing Experts You Can Trust

As specialists in home care marketing, we understand the challenges providers face when it comes to attracting new clients, recruiting compassionate care workers, and building a trusted reputation in your local community. At Conteur, we work closely with home care agencies of all sizes, creating tailored marketing and PR strategies that speak to those who need care, their families, and the people who provide it.

Our cost-effective packages are designed specifically for the care sector, to deliver tangible results, strengthening your reputation and helping you reach new clients and care workers faster.

Areas of expertise

Here at Conteur, we have experts across different creative communication and marketing disciplines. Whether it’s a new video showcasing your team or a lead gen ad for care worker recruitment, we have you covered:

Our services include

Video and Photography
Paid Search
Paid Social
PR and Crisis Communications
SEO
Website Design and Branding

Packages tailored to care homes

Kickstarter

£2,400 pcm (Exc VAT)

Ideal for care homes looking to drive occupancy and recruitment, grow brand visibility and engage with the community, with ongoing support.

All of the Essential starter package, plus +

Dedicated Account Manager
Google My Business & carehome.co.uk management
Light brand refresh – refined logo, refreshed colour palette and fonts, design templates (supplied as a branding guidelines document and all fonts to be supplied for use inhouse)
Local Media/PR Support – to include media relations and traditional, digital and broadcast media management

Accelerator

£2,800 pcm (Exc VAT)

If you’re scaling up your marketing activities

Dedicated Account Manager

Quarterly strategy and creative ideation

12 days per quarter to use flexibly across any of these services as required:

Public Relations
Video Production
Graphic Design
Photography
Social Media Advertising
Pay-Per-Click Advertising

Elite

£3,000 per month (Exc VAT)

Dedicated Account Manager

Digital audit, quarterly strategy and creative ideation

15 days per quarter to use flexibly across any of these services as required:

Public Relations
Video Production
Graphic Design
Photography
Social Media Advertising
Pay-Per-Click Advertising

Why Choose Us?

Expertise

We have extensive experience working with home care providers and we understand the unique challenges and sensitivities faced within the sector. Our whole team possesses the values, skills and expertise that enable confidence and empathy when working directly with agencies, their clients, and their families.

Value

Transparency and accountability sit at the heart of everything we do. By being open and honest in our approach, we build stronger strategies that deliver real value for home care agencies and the people they support. Our commitment to clear reporting and informed decision-making means you always know where you stand and how your investment is working. As home care marketing specialists, we are dedicated to making a positive impact in the sector, and our work is guided by a genuine passion for improving lives.

Tailored solutions

We understand that every home care agency is unique. We use creative storytelling to showcase your compassionate approach and build a brand reputation that stands out. We work closely with you to develop strategies that align with your goals and values, whether you’re looking to increase private-paying clients or streamline care worker recruitment.