Care Home Marketing, Simplified

Our packages can help you stand out

We’re Conteur, a communications agency that specialises in helping care home brands thrive. We provide cost effective solutions to care homes looking to drive occupancy, increase community trust and build a strong regional/local presence. Conteur’s mixed services packages, tailored specifically for care homes, are designed for affordability, efficiency and impact.

Packages tailored to care homes

Essentials

£4,800 pcm (Exc VAT) - 3 month project

Ideal for smaller care homes seeking practical, budget friendly occupancy solutions

Google My Business & carehome.co.uk management
Tone of voice and messaging toolkit – inc press release template
Website review and content suggestions
Social media review and content suggestions
Community engagement recommendations
Photography OR video production day, inc editing (one full feature website film and a social short)

Growth

£2,400 pcm (Exc VAT) - min 6 month retainer

Ideal for care homes looking to drive occupancy and recruitment, grow brand visibility and engage with the community, with ongoing support. All of the Essential starter package, plus +

Google My Business & carehome.co.uk management
Light brand refresh – refined logo, refreshed colour palette and fonts, design templates (supplied as a branding guidelines document and all fonts to be supplied for use inhouse)
Local Media/PR Support – to include media relations and traditional, digital and broadcast media management

Momentum

£3,500 pcm (Exc VAT) - min 6 month retainer

Ideal for care homes looking for instant lead generation with a range of content solutions, including digital marketing.

All of the Growth support package, plus +

Digital marketing support with either Facebook or Google Ads set up and management (+ad spend)
Expanded marketing asset design (a suite of tailored assets to complement brand refresh)
Photography AND video production when required, inc ongoing editing

Reputation

£4,800 pcm (Exc VAT) - min 6 month retainer

Ideal for larger providers and those aiming for market leadership and occupancy and recruitment excellence.

All of the Momentum starter package, plus +

Digital marketing support with Facebook AND Google Ads set up and management (+ad spend)
In depth brand strategy and identity design
Quarterly media and PR campaigns
Thought leadership strategy
Community engagement/CSR strategy
Award submission support and management

Why Choose Us?

Expertise

We have extensive experience working with social housing providers, and we understand the unique challenges and regulatory pressures faced within the sector. Our whole team possesses the values, skills and expertise that enable confidence and empathy when working directly with housing associations, their tenants and the wider community.

Value

Transparency and accountability sit at the heart of everything we do. By being open and honest in our approach, we build stronger strategies that deliver real value for social housing providers and the people they support. Our commitment to clear reporting and informed decision-making means you always know where you stand and how your investment is working. We are dedicated to making a positive impact in the sector, and our work is guided by a genuine passion for improving lives in the care home sector.

Tailored solutions

We understand that care home is unique. We use creative storytelling to showcase your positive impact and build a strong brand reputation. We work closely with you to develop strategies that align with your goals and values, whether that’s increasing tenant engagement, promoting new developments, or demonstrating your credentials.