- Behavioural AI that scales your best trainers and turns learning into improved performance
More capable, more confident employees - every day.
Nudgyt helps business and L&D leaders scale the impact of their training.
Using Behavioural AI, combined with expert and tacit knowledge, it recreates real workplace situations and delivers short, personalised coaching nudges that help people learn and perform better, faster.
No extra training sessions. No hand-holding. Just smart support when it matters most.
- The Problem
Work is messy, stressful and overwhelming.
Training doesn’t properly prepare employees for it. Even the best onboarding can’t replicate the high-pressure, unpredictable situations your employees face every day. Staff are often thrown into complex, high-pressure situations without the experience or guidance they need.
- About 3 in 10 U.S. employees aged 18–29 (32%) say they find their job stressful most of the time.
- Almost half of UK employees currently feel undervalued in their work.
- In fact, 54% of undervalued employees plan to leave their jobs in 2026.
The result? Even with structured onboarding and training, employees often lack the experience to make confident decisions. That leads to slower ramp-up times, more mistakes, and higher turnover — all of which directly impact performance and profit.
52% of employees feel undertrained after onboarding, with this being worst for small companies (66%)and remote workers (63%)
36% of companies don’t have any structured onboarding process at all.
About three-in-ten employed U.S. adults ages 18 to 29 (32%) say they find their job stressful all or most of the time, compared with … 19% of those 65 and older.
33% of newly joined employees wished their supervisor or manager would have guided them through their onboarding journey
- But the real story is what this does to your bottom line.
Based on quantitive and qualitative (USA) data analysis, modelled on a 24 month hiring and onboarding to enterprise organisations, the results suggest:
13% of your staff quickly become productive, delivering early ROI and driving team momentum
See full ROI breakdown
YEAR 1
Recruitment & Training: $12,500
Salary: $50,000
Total costs: $62,500
Value delivered – 46% x £100,000: $46,000
Profit/(Loss) ($16,500)
YEAR 2
Salary: $50,000
Value delivered – 99% x £100,000: $99,000
Profit/(Loss) $49,000
OVERALL
Profit/(Loss) $32,500
ROI: +29%
54% only ever deliver “adequate” performance. They never excel and ultimately slow their team down.
See full ROI breakdown
YEAR 1
Recruitment & Training: $12,500
Salary: $50,000
Total costs: $62,500
Value delivered – 27.5% x £100,000: $27,500
Profit/(Loss) ($35,000)
YEAR 2
Salary: $50,000
Value delivered – 84% x £100,000: $84,000
Profit/(Loss) $34,000
OVERALL
Profit/(Loss) $1,000
ROI: -1%
33% of new hires never reach their potential. They usually require expensive retraining or leave the organisation prematurely.
See full ROI breakdown
YEAR 1
Recruitment & Training: $12,500
Salary: $50,000
Total costs: $62,500
Value delivered – 27.5% x £100,000: $27,500
Profit/(Loss) ($35,000)
YEAR 2
Recruitment: $12,500
Salary: $25,000
Value delivered – 14% x £100,000: $14,000
Profit/(Loss) $23,500
OVERALL
Profit/(Loss) $58,500
ROI: -58.5%
Why this matters
With each staff replacement costing between $60k and $140k, organisations are losing millions every year in underperformance and turnover.
For a company hiring 100 people a year, that’s $6–14 million in avoidable cost due to underperformance and churn.
Even a 1% improvement in ramp-up time or retention could save $20 billion annually across the U.S. workforce.
But the challenge goes beyond cost. Gartner predicts that by 2028, 40% of employees will be trained primarily by AI, up from less than 5% today. While this promises faster onboarding, it also reduces opportunities for employees to learn from experienced peers, putting tacit knowledge and foundational skills at risk. As Harold Jarche notes, “Experience cannot be automated.”
Nudgyt’s Behavioural AI targets these costly gaps: helping employees build confidence faster, make fewer mistakes, and acquire the tacit knowledge that only comes from expert-guided practice.
- The Solution
We believe that improved performance is caught, not taught.
Training slides and manuals don’t prepare people for the messy, high-pressure reality of work. What makes the difference is experience, but waiting months to get that is inefficient and expensive.
Nudgyt accelerates that process by recreating real workplace situations with Behavioural AI. These lifelike settings enable employees to practice their responses and receive step-by-step coaching to build confidence and judgment before they’re under real pressure.
But Nudgyt doesn’t just simulate scenarios—it embeds the judgment and decision-making of your top performers, capturing tacit knowledge for every learner.
The result?
Every employee gets the kind of personalised, experience-based coaching that was once only possible from your best trainers. But without adding to their workload.
Sense
Our AI perceives and interprets real-time context from user behaviour and interactions inside lifelike simulations. This includes everything from subtle emotional cues to the choices people make and the timing of their responses.
Think
Nudgyt applies expert reasoning and logic, drawing on the mental models of top performers. It frames problems, asks clarifying questions and generates actionable insights. This is where the AI coach functionality comes to life.
Act
Based on what it senses and thinks, our AI executes context-aware actions. Sometimes it’s a perfectly timed nudge; other times it guides a user step by step. In all cases, it ensures learning translates into action and outcomes.
Result: Employees gain confidence, competence, and consistency — faster.
- Outcomes
Early pilots show:
-
→ Faster onboarding
-
→ Fewer critical errors
-
→ Higher employee satisfaction
Scaling of trainer productivity.
Revenue increase through better decisions.
- Real stories from real teams
- Proof of impact
Behavioral AI
Unlike traditional AI that processes information, Behavioral AI focuses on how people actually learn and act.
Pedagogical Success:
- 55% of learners used the simulation platform on their own outside of class.
- 4 out of every 5 learners reported an increase in confidence after extensive use of the solution.
Financial Success:
- KWSH managed to increase prices of their courses to learners
- Revenue share Agreement – revenue earned through referrals has paid for 15% of annual operational costs by mid 2025
- Democratising Expertise
The best learning isn’t taught in a classroom — it’s caught in the moment. Nudgyt is building a future where behavioural coaching is available 24/7, scaling the instincts and tacit knowledge of top performers to everyone. Every employee. Every team. Every organisation.
How to accelerate learning with Nudgyt
This presentation by Kathleen Yu, Nudgyt’s CEO highlights how we solve THE key L&D challenge: helping learners acquire expertise faster. She identifies three key elements to this:
Our platform goes beyond traditional e-learning and standalone AI by offering structured, repeatable practice that lets learners fail safely, reflect and internalise the thought patterns that create real proficiency.
What makes Nudgyt unique is how we encode expert knowledge directly into our AI coaching system. Learners aren’t just following instructions. They are being guided by proven decision-making processes and best practices from real-world experts, ensuring every step builds true expertise.
And it’s scalable: Nudgyt connects institutions through a network of validated knowledge and shared learning experiences, helping organisations stay ahead in a rapidly changing world.
This module helps learners refine their communication skills by practicing and quickly internalising a universal framework, such as SBAR. This enables them to convey information clearly and efficiently. Participants can then practice until the framework becomes second nature, ensuring flawless execution even under pressure.
Learners will develop outstanding emotional intelligence and conflict resolution abilities through practice sessions to navigate high-stress conversations. They will master the skill of communicating intricate, delicate information with both empathy and self-assurance.
Such simulations help learners enhance their critical observation and systematic data collection skills. They train employees to meticulously follow protocols, pay close attention to detail and accurately document findings. This builds essential skills for medicine and other rigorous, process-driven professions.
- About Us
Nudgyt is led by a team who constantly challenges the norm, relentless in the pursuit of creating a transformative impact.
Kathleen Yu
CEO / Chief Data Scientist
A pioneer in combining Machine Learning and behavioural science, Kathleen founded her first AI company while still in college. For her groundbreaking work, Kath is regularly featured as a speaker in technology-focused events, providing mentorship and sharing her insights with other industry leaders. In 2017, the ASEAN Women Entrepreneurs Network recognized Kathleen as an ASEAN Outstanding Woman Entrepreneur.
Chew Shao Yong
Co-Founder / Chief Operations Officer
Spending almost a decade running operations for different organizations, Shao has tremendous operational experience, particularly in developing administrative and delivery teams for fast-moving start-ups. He has also taken charge of defining and liaising with various start-up ecosystem stakeholders and regulatory bodies. Shao is a graduate of Nanyang Technological University.
- Book a 15-minute demo.
See how Nudgyt recreates the real challenges of your workplace and coaches people through them.
We’ll respond within 24 hours. No sales pitch — just the opportunity for you to see the product in action.
- FAQ
Here are the three most common questions we hear from leaders like you:
How does Nudgyt understand our industry and roles?
Nudgyt doesn’t teach from generic scripts. We recreate the real situations your people face — whether that’s handling a patient’s family, responding to a customer objection, or making a time-critical decision.
Our Behavioural AI is trained with your context, your roles, and your challenges, so employees practice what actually matters in their day-to-day work.
Does Nudgyt integrate with our systems?
Is our data secure?
* These curves are “synthetic”, but grounded in peer-reviewed and industry research describing how productivity ramps up with tenure:
•Bauer, T. N. (2010). Onboarding New Employees: Maximizing Success. SHRM Foundation. (Establishes 3–6 months as a typical onboarding duration, with 6–12 months for full productivity).
•Fagerström, A. & Häggström, M. (2017). Employee Productivity Over Time: A Longitudinal Study of Ramp-Up. (Documents the S-curve trend: low initial productivity, steep mid-phase growth, plateau at 9–12 months.)
•Ju, W., Zimmermann, T., & Bird, C. (2021). A Case Study of Onboarding in Software Teams. (Finds engineers reach 80–90% productivity within 12 months, supporting the average curve’s shape.)
•Kellblog (2020). Measuring Ramped and Steady-State Sales Productivity: The Rep Ramp Chart. (Provides the “Rep Ramp” model used in sales organizations to estimate months-to-productivity (6–9 month ramp).)